Today more than ever it seems mobile is the name of the game. Fraudsters are becoming rampant so it’s becoming more and more important to protect your pay per click campaigns.
The overlap between mobile fraud and click fraud seems to be growing out of control as mobile becomes more popular. Fraudsters are getting wittier with their malicious activity and expanding to what was thought to be uncharted territory.
New research revealed that mobile fraud may be more rampant than we originally thought. Tune released a new study that analyzed 24 billion clicks and over 700 ad networks that indicated just that.
Some critics believe fighting click fraud is a waste of time and is an uphill battle that cannot be won.
But in order to do something about the problem, it’s important to take a step back and assess the current situation.
Mobile & Click Fraud – An Endless Love Story
It’s a common misconception that click fraud can only happen on the desktop but in reality, mobile ads are just as vulnerable.
According to the IAB, click fraud “has never been a bigger threat to the industry”.
The IAB (Interactive Advertising Bureau) are the head honchos when it comes to all things advertising.
Now 50% of all traffic is now coming from bots. Fraudsters are now able to randomize device IDs and IPs, the climate is quickly changing and becoming a hotbed for click fraud.
While according to TechBeacon, “ Mobile, initially thought to be a safe zone for advertisers, is now rapidly approaching online ad fraud levels through a variety of nefarious tactics.”
Mobile fraud can really drain your advertising budget and hurt your ROI so it’s now more important than ever to protect your campaigns.
Latest Research Says…
According to a new research study conducted by Tune that estimated ad fraud between $7.2 billion and $16.4 billion.
The study analyzed 24 billion clicks over 700 ad networks.
The evidence exhibited several networks that consisted of nothing but invalid clicks while more than 40 networks consisted of 50% fraud.
It’s clear the mobile click fraud problem is extremely widespread.
John Koetsier, a mobile economist at Tune stated ““Fraudsters capitalize on complexity and use the cracks in the system to inject their poison,” … “To fix fraud, marketers need tools that surface all the layers and show them exactly where their ads touch real, live, breathing people. Perhaps shockingly, so do ad networks, because when you add re-brokering, sub-publishers, and exchanges into the mix, many ad networks don’t actually know where all of their supply actually comes from in real time.”
a mobile economist at Tune stated ““Fraudsters capitalize on complexity and use the cracks in the system to inject their poison,” … “To fix fraud, marketers need tools that surface all the layers and show them exactly where their ads touch real, live, breathing people. Perhaps shockingly, so do ad networks, because when you add re-brokering, sub-publishers, and exchanges into the mix, many ad networks don’t actually know where all of their supply actually comes from in real time.”
What Can Be Done?
Here are some measures that can be taken to protect your campaigns from mobile click fraud.
You can check each and every click manually by utilizing the DIY approach that includes checking time stamps, IPs, devices to see if there is malicious activity going on.
Red Flags May Include:
- Multiple clicks from the same IP
- A high among of clicks in a short time
- Clicks from outside your geo targeted location
Although be warned this approach can cost you both valuable time and money!
Manage IP Exclusions
Once you’ve done your part and monitored your clicks it’s now time to manage and exclude those fraudulent IPs so that they are unable to click on your ads…from that IP at least.
This relies on your due diligence and requires the resources many small business owners just do not have.
Leave It To The Professionals
By seeking third party assistance and you can professionally protect your pay per click campaigns with ClickCease. The DIY approach can only do so much and often isn’t feasible unless you have the resources of time, money, and manpower to effectively protect your campaigns.
Ensure each and every click is from real potential customers, save useful man hours and precious hard earned dollars.
Nowhere is safe from click fraud even on your mobile device. Mobile fraud is definitely more widespread than ever before and has the potential to truly spiral out of control.
Try some DIY techniques or save useful time and money by enlisting the help of a third party service to protect your campaigns like ClickCease.