PPC Budgeting 101

Crafting the perfect PPC campaign may feel like a daunting task from creating an effective, yet unique ad copy, to mastering the power of keywords. It’s extremely important to put both the time and effort into deciding the right PPC budget for you. Whether you are a huge corporation or a small mom and pop shop, settling on a reasonable...

8 Must Listen To PPC Podcasts

There are so many different ways to consume media these days. The list seems to be almost endless from mobile to email to social media. One of the new emerging mediums for spreading information are podcasts, the new and improved version of radio. Move over NPR, podcasts are the way of the future. There are podcasts for almost everything...

5 Alternatives to AdWords

Advertisers invest precious time and money into paid search campaigns so it is extremely important to be mindful of the places you advertise. In order to properly protect your investment, picking the right platform to advertise on is crucial. Facebook and AdWords are great places to start because they have enormous volume, but the big...