Block Click Fraud
Posted by Sarah Mador on Mar 9, 2017 2:00:00 PM

Making the world a safer place one click at a time.

In a world where the internet is a hot bed for malicious activity like internet fraud it’s hard to see the good in it all.

There seems to be a greater focus on all the atrocities that happen on the internet that it becomes easy to overlook the good that’s happening too.

The internet has now become a common ground for everyone from criminal to do gooders.

This blog post will focus on three examples of internet sheriffs who are doing their part to protect the internet: Twitter, Facebook, and Google.


On March 1, the social media platform announced it will now count on algorithms to identify and restrict “abusive accounts”.

What is an “abusive account”? Twitter defines as “repeatedly Tweeting without solicitation and non-followers” or violating their terms of service.

Although it’s been running for weeks, the company just announced it.

The algorithms dig deeper by looking at relationships between users than just identifying certain keywords.

Penalties include: making Tweets only available to followers for twelve hours, which is about twelve years in Twitter time, and forcing verification with phone number or email address.

Ed Ho, company’s VP of engineering says “Our platform supports the freedom to share any viewpoint, but if an account continues to repeatedly violate the Twitter Rules, we will consider taking further action.”

Since it’s a new tool there are expected to be some issues along the way but it’s definitely a stride in the right direction.

Twitter is also implementing new filter options including who don’t have a profile picture, unverified phone numbers or email addresses, mute accounts, conversations, and keywords.

But what are they actively doing? Twitter sends in-app notifications concerning the status of accounts or certain reported tweets to those who actually flagged them in the first place. Twitter will ping you when they not only receive your report, but when they take action as well.


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Twitter has been making major strides to combat harassment on their platform, one step at a time.


Is using artificial intelligence to prevent suicide.

But how?

There have been a series of live streamed suicides on Facebook recently so it’s hot on CEO Mark Zuckerberg mind. Zuckerberg states “It’s hard to be running this company and feel like, okay, well, we didn’t do anything because no one reported it to us, You want to go build the technology that enables the friends and people in the community to go reach out and help in examples like that.”

The new AI feature will be able to identify posts that show signs of harmful or suicidal thoughts.

It compares posts and comments to those that were under merited invention, the next step is then passed onto the Community Team at Facebook and to then reach out to the user with suicide prevention resources, a helpline, or talk to someone.

Other features include:

-Suicide prevention organizations being available via chat

-Present suicide prevention resources to Facebook live users


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Facebook has decided to maintain streaming, even if harmful activity is taking place in order to encourage real life intervention to the situation.

The social media platform is taking serious preventative measures to make the internet a better place.


The almighty Google, has an entire section on their blog dedicated to safety and security.

Google takes vast measures to prevent internet fraud.

2 step verification process for an added layer of protection on accounts:

-Uses a password and text or prompt or security key as the second band of protection (pin AND debit card)

-Aiming this service at non profits to protect their donors and their cause

Google analyzes thousands of signals to get spam levels to 0.1% in Gmail, almost eliminating phishing scams.

Username and password info get into the wrong hands? Don’t fear Google takes extra measures to make sure it’s you signing in whether it be from detecting devices or geographical locations.

Safe browsing to protect yourself against phishing and malware traps, along with app analyzers, safe browsing specifically for Android apps.

As the most widely used search engine in the world, it’s essential Google takes extensive measures to not only prevent internet fraud but to make the internet a safer and more secure place.


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Final Thoughts

Twitter, Facebook, Google, and even ClickCease are considered the sheriffs. Like these other platforms, ClickCease is devoted to making the web, specifically ppc advertising a safer place by protecting campaigns against click fraud.

In an age where the web is full of malicious activity and internet fraud its becoming increasingly more important to have these sheriffs.

 Protect Your Campaign

Topics: malicious activity, internet fraud

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