Since summer is right around the corner it’s time to get your pay per click campaigns and Adwords account into tip top shape.
These upcoming summer months are the time to put your best foot forward so your advertising budget won’t melt in the hot summer sun. Make sure your campaigns are fully optimized and ready to improve your ROI.
Here are some tips and tricks to optimize your pay per click campaign(s) for summer.
1. Mobile Baby
These days it's all about mobile.
Think about it, it’s summer, the weather is amazing so naturally you’re spending more time outside. When you’re outside and enjoying the hot summer sun you’re using your mobile device more for your daily searches instead of your desktop.
Meaning, the mobile aspect of your ppc campaign needs some summer lovin’.
To handle this rise in summer traffic increase your mobile specific bids by 25%.
Test this strategy out for a couple weeks in order to get some real data to decide whether it’s working or not. If mobile traffic/conversions are up then you'll know it’s a hit!
2. Timing Is Everything
Like everything in life, it’s all about timing. The timing of your ads are no different in order to optimize your ppc campaign for summer.
One of the best parts of summer are the longer days and this should be reflected in your ad scheduling. Since the days are longer and the nights are shorter, we recommend adding two hours to the beginning and end of your ad schedule.
This way you can now compensate for the longer days and not lose out on potential business!
But do proceed with caution... don’t burnby the summer heat.
Like with mobile, keep an eye on the analytics to make sure this adjustment is indeed effective.
3. Freshen Up Your Campaigns
Not only does your wardrobe need a new summer look but so do your ppc campaign(s)!
Time to put the Mother’s Day ads on the back burner and focus on more summer related products such as bbq equipment, sunglasses, sunscreen, and the list goes on.
Especially for summer related products or services, this is your time to shine.
Even if your product or service isn’t directly summer related doesn’t mean you can’t give your ad copy a fresh new look. Perhaps try adding some bright summer colors to your ads themselves and using words like “summer discount” or “stay cool for summer” to give them that fresh summer look and feel.
4. Keep Out The Fraudsters
Just because it’s summer doesn’t mean the fraudsters are too busy tanning by the pool to click on your ads.
Who are the fraudsters?
Your competitor - yes, there's nothing stopping them from clicking on your ads while hosting their annual summer BBQ or walking along the street.
Click farms - a large scale operation dedicated click fraud, usually hired by your competition to remove your PPC ads from search engine results.
Bots - 50% of all internet traffic is from bots. These bots are designed to click on your ads…
Bots and click farms never sleep so either should the protection on of your pay per click campaigns.
It’s a small price to pay to ensure that each and every click is coming from a real potential customers.
ClickCease blocks all the fraudsters and provides comprehensive detailed reports that give you a 360 degree view of each and every click.
Our Automatic Refund Claims Agent even files reports for you every two months for Adwords credit. Some of our customers received refunds of hundreds of dollars!
Not only will this prevent your advertising budget from melting in the hot summer sun but will save you immense time and money so that you can make the most of your summer.
Summer is coming so it’s time to optimize your PPC campaign by following these four tips and tricks so you can improve your ROI.
By focusing more on mobile, adjusting your timing, and freshening up your campaigns will help to ensure your ppc campaigns are in tip top shape for this summer season.
But remember to keep an eye on your adjustments by checking the analytics to make sure these new tactics are working.
After you’ve spent all this hard earned time and money to freshen up your campaigns take the final step and protect your ppc campaigns from fraudsters with third party anti click fraud detection softwares like ClickCease.