Google is the largest advertising platform in the world so it's not surprising that their victim of another ad fraud scandal... surprise surprise . Earlier this year the search engine giant had another scandal unfold when ads on YouTube were being shown next to extremely offensive content. The latest in the Google scandal saga is that over 40 Android apps were taken off the app store, not so coincidentally all of the apps were from the same developer, a South Korean company, Kiniwini.
What happened exactly?
This is arguably one of the biggest mobile ad fraud cases Google has ever seen. In this case, the apps used the infected Android mobile devices to automatically click ads but it’s the amount of downloads that makes this go down in the books. According to the security company Check Point, the malware infected apps were downloaded roughly 36 million times. Since they were reported the malware apps have been removed from Google Play, Google’s official app store. The most worrisome part is some of these apps had been on the market for years and constantly being updated, essentially spiraling out of control. Google Bouncer, which is a technology specifically designed to stop this kind of thing from happening but wasn’t able to pick up on it even though it was so wide scale.
How did it go undetected?
These infected apps date back to April 2016, which means they’ve been on the market and undetected for over a year now. These types of malware are extremely difficult to detect even some of the best antivirus technology can’t pick up on some of them. But why is that? It’s simple, within the app store itself these apps appear to be harmless because in the app store they really are harmless but once they are download the fraud begins to take place. Not only is it extremely difficult to detect but the only permission they need from you is to access the internet, which seems natural when downloading a new app. Even with this new scandal Google’s data still strongly indicates that Android fraud is still very low. At the end of 2016 the amount of Andriod devices that only downloaded from Google Play that were “potentially harmful application” (PHA) was about 0.05%.
There is no denying that ad fraud and specifically mobile fraud is becoming more and more widespread. Ad fraud scandals seem to be popping up right and left these days. Even search engine giants like Google can be hit hard by such fraudulent activity. Don’t let fraudsters hurt your business by draining your ad budget! So now more than ever it’s important to ensure each and every click is valid and protect your campaigns from click fraud with ClickCease.