8 PPC YouTubers To Watch

Ever feeling lost when it comes to pay per click advertising? Then you may want to consider turning to YouTube. YouTube is a one-stop shop for all the video content one could ever hope or dream of. It’s an amazing source for relevant pay per click advertising related content. For pay per click advertisers, the site is jam packed...

Click Fraud Trial Unravels

Today, it’s now easier than ever to commit crimes over the internet. It has come to the point where it seems to be spiraling out of control. The list of malicious activity that can be committed on the internet may seem endless from malware, to identity fraud, to click fraud. A click fraud trial in Brooklyn, NY has just begun. Fabio...

PPC Budgeting 101

Crafting the perfect PPC campaign may feel like a daunting task from creating an effective, yet unique ad copy, to mastering the power of keywords. It’s extremely important to put both the time and effort into deciding the right PPC budget for you. Whether you are a huge corporation or a small mom and pop shop, settling on a reasonable...

8 Must Listen To PPC Podcasts

There are so many different ways to consume media these days. The list seems to be almost endless from mobile to email to social media. One of the new emerging mediums for spreading information are podcasts, the new and improved version of radio. Move over NPR, podcasts are the way of the future. There are podcasts for almost everything...

5 Alternatives to AdWords

Advertisers invest precious time and money into paid search campaigns so it is extremely important to be mindful of the places you advertise. In order to properly protect your investment, picking the right platform to advertise on is crucial. Facebook and AdWords are great places to start because they have enormous volume, but the big...

Who’s Behind The IP?

One of the most commonly asked questions we get from our customers is “who is behind the IP?”. This may seem like a simple, straightforward question but the reality of the situation is much more complex than that. Here is an in depth look at the complex situation that is IP protection. What is an IP? First, let’s start with the basics....

6 Lethal AdWords Mistakes

Google is the most popular search engine in the world. It’s not shocking that the search engine is also the top advertising platform. Using Google Adwords is an excellent way to increase online traffic and sales for your business. However, pay-per-click campaigns on Google can be quite complex for those who are just starting out. Since...

5 Fantastic AdWords Blogs

Fighting click fraud is just one of the necessary tools in optimizing your PPC campaign(s). Blogs are a great source of information that can provide you with AdWords best practices, latest news, and so much more. Here are our picks for the top 5 must read blogs that will help you optimize your next PPC campaign. 1. PPC Hero Hanapin...