PPC Budgeting 101

Crafting the perfect PPC campaign may feel like a daunting task from creating an effective, yet unique ad copy, to mastering the power of keywords. It’s extremely important to put both the time and effort into deciding the right PPC budget for you. Whether you are a huge corporation or a small mom and pop shop, settling on a reasonable...

5 Alternatives to AdWords

Advertisers invest precious time and money into paid search campaigns so it is extremely important to be mindful of the places you advertise. In order to properly protect your investment, picking the right platform to advertise on is crucial. Facebook and AdWords are great places to start because they have enormous volume, but the big...

4 SEM Conferences To Round Up 2017

Search engine marketing is a field that is constantly changing. What better way to stay up to date on the latest trends, practices, and techniques then attending the leading search engine marketing conferences? Even though we are halfway through 2017, it’s not too late to attend the hottest SEM conferences of the year. 1. SMX Who’s...