Ad Fraud Hits Android App Store

Google is the largest advertising platform in the world so it’s not surprising that they are the victim of another ad fraud scandal… surprise surprise. Earlier this year the search engine giant had another scandal unfold when ads on YouTube were being shown next to extremely offensive content. The latest in the Google scandal...

4 SEM Conferences To Round Up 2017

Search engine marketing is a field that is constantly changing. What better way to stay up to date on the latest trends, practices, and techniques then attending the leading search engine marketing conferences? Even though we are halfway through 2017, it’s not too late to attend the hottest SEM conferences of the year. 1. SMX Who’s...

Mobile Fraud – Nowhere is Safe

Today more than ever it seems mobile is the name of the game. Fraudsters are becoming rampant so it’s becoming more and more important to protect your pay per click campaigns. The overlap between mobile fraud and click fraud seems to be growing out of control as mobile becomes more popular. Fraudsters are getting wittier with their...

The Aftermath of Google & Twitter

Google and Twitter have made headlines recently and not in a good way… It was merely only a few weeks ago when big brands pulled advertising from Google. While news broke out that 48 million Twitter accounts were bots, not real humans. Now faced with these adversities, the question remains: what are they doing about it? Google...

5 Fantastic Growth Hacks

Growth hacking is all about taking chances. Don’t think of failure as a step back, rather a step forward to figuring out what will help grow your business. When committing to the growth of your company first and foremost it’s crucial to define and set your goals. Do you want to increase the number of users? Improve brand awareness?...